kellyman - 9:19 am on Jul 19, 2011 (gmt 0)
I think Rather than the PM keep the messages here so people with issues like yours can see what you are going to do and if what you did helped out.
without posting your exact PM, i believe making your site like another site which is doing well is wrong and wont help in the long run.
To make a site unique using some of the sites that has done well will work much better for you, with any product trying to make the manufacturers description different is going to be difficult but get your keyword count up so as to dilute the manufacturers description or takeaway the description from the home page so as the homepage is absolutely unique, product reviews are great if unique
I wish you well with the project