anand84 - 3:52 pm on Jul 19, 2011 (gmt 0)
Google will suffer near-instant revenue loss from ad-blindness. How many sites do you load up with your finger on the scroll-button, ready to go straight to the content? Add Google to that list.
Tedster had posted a video a while back in this thread that shows SERPS having a floating sidebar on the left. I don't see any reason why Google shouldn't make the Adwords ads on the right floating as well.
I think this plan to go infinite has been in the works for quite some time - when they planned to remove the search bar at the bottom of the page. Now, by keeping the left bar, search box and Adwords units floating, Google can ensure that users can perform instant search (and consequently view ads) at any point during the search results viewing process..