walkman - 3:28 pm on Jul 19, 2011 (gmt 0)
This is where testing comes in: how much we gain and how much will users tolerate before they leave. And if they leave, what % does leave and what we gain. Losing 1% a year might be deemed acceptable if it gains them an extra $x billion a year, there is more at play than good serps when it comes to users. Plus ads are probably seen as part of SERPS by most, so they matter only to us.
Similarly, it makes no sense to destroy usability by over saturating with ads. Crap user experience is going to drive traffic away much faster than a marginal decrease in search quality.
True, but your department boss and the sales team boss both report to the main boss and there's an executive team that makes certain long term decisions that coordinates everything. You run the website but you may get a memo to maybe try this or that. Doesn't have to be direct.
We might not be a Billion Dollar company, but even we are siloed. There is no overarching strategy. Departmental specialisation is a fact.