Sgt_Kickaxe - 9:03 pm on Jul 15, 2011 (gmt 0)
I've also witnessed changes having the desired effect so I'm not saying it's impossible to improve a sites traffic, obviously it's not. I'm just reporting what Ive seen happen MANY times now on sites that had not been touched in any way for over a year, up to 6 years in one case. They were getting steady predictable traffic and immediately following minor changes the traffic plummeted.
Minor changes included
- Addition of advertising
- adding text to existing pages
- a new template
- new content which pushes the old further into the archives
The other thing was that the effect couldn't be reverted even if the site was restored to it's previous status, as if it had been grandfathered in some way(given a Panda pass).
I can't be the only one who's seen improvements or even new content (added to an old site that had not been touched in 12+ months) cause a sites traffic to nosedive?