Someone in our agency was just at a conference this week about reaching the Hispanic market. Here are some bullet points he collected from a recent survey. There is quite a difference between the preference of US Hispanics and those in Latin America. These results come from a survey about what websites people enjoyed or found authoritative.
71% said that they prefer Web sites in English
19% said both languages about the same
8% said language makes no difference.
Only 3% said they prefer Web sites in Spanish only.
56% said they prefer Web sites in Spanish.
29 %said both languages about the same.
12% said language makes no difference – I enjoy any Web site.
Only 4% said they prefer Web sites in English only
With such a strong leaning in the US toward English language websites, there may be a natural lid on how much Spanish language traffic you can expect from a US audience.