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-- Google SEO News and Discussion
---- Targeting Spanish Speakers in America
tedster - 12:57 am on Jul 15, 2011 (gmt 0)Thread source:: http://www.webmasterworld.com/google/4339473.htm
Someone in our agency was just at a conference this week about reaching the Hispanic market. Here are some bullet points he collected from a recent survey. There is quite a difference between the preference of US Hispanics and those in Latin America. These results come from a survey about what websites people enjoyed or found authoritative.
|US Hispanics: |
71% said that they prefer Web sites in English
19% said both languages about the same
8% said language makes no difference.
Only 3% said they prefer Web sites in Spanish only.
56% said they prefer Web sites in Spanish.
29 %said both languages about the same.
12% said language makes no difference – I enjoy any Web site.
Only 4% said they prefer Web sites in English only
With such a strong leaning in the US toward English language websites, there may be a natural lid on how much Spanish language traffic you can expect from a US audience.
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