alika - 12:19 am on Jul 15, 2011 (gmt 0)
We've done what you want to do and created a website to reach the Spanish-speaking Americans.
We use a .org domain.
The site is now about 8 months old, and our data shows that about 75% of search engine traffic comes from Google. About 10% comes from Google.es
However, our traffic numbers remain low -- despite the amount of press coverage we got, various cable news guestings, ad spend in Facebook/Adwords/banner ads/print ads, social media marketing, plus the fact that the editor of the site is a regular guest in a Spanish TV show.
I'm questioning how Spanish-speaking Americans are actually searching on the Web. All our title tags currently are in Spanish. I'm thinking of experimenting and changing the title tags to English but put in parenthesis that the content is Spanish.
I'll let you know how it works