AlyssaS - 5:39 pm on Jul 14, 2011 (gmt 0)
I guess what makes me go hmmmmmmm is that they would bother going to the WSJ about their approach instead of keeping quiet. Oh well...
They have their own ad program complete with sales team, and I guess they are desperate to prove to advertisers that their traffic is coming back (they launched it just as panda struck).
I had a look at some of these subdomains (on that forum thread, just click on the name of someone who says they are participating) and at a glance they have all the structural problems that the original Pandalised hubpages had.
Plus, it's dead easy for a spammer to get a link from a "good" subdomain - just fan them, and a dofollow link anchored on an image goes out from the good subdomain to the bad subdomain and connects them - and there's nothing that the good subdomain can do about it. You'd think they'd have taken the trouble to give the owners of the subdomains a little more control wouldn't you?