Shatner - 5:56 pm on Jul 15, 2011 (gmt 0)
One thing that got sort of overlooked in this thread is something someone said awhile back.
The advantage small business owners have over big brands is their ability to make decisions faster.
That is true. Actually, I'd say on the internet that is their ONLY advantage.
For example... how many big corporate sites have added the Google + button yet? I'd say almost none.
I added mine on day one.
To me this is the ONLY advantage I have over big brands. I have to try and stay on the cutting edge of the web. I can't sit around and be content that I'm getting good traffic from Google search, or Facebook, or whatever. I always have to be looking for the NEXT thing and be ready to jump on it immediately because as a small business owner I know that somewhere behind me the big brands are lurking, and whenever they finally wake up and jump on it too, I will be pushed out.
That is what has been happening with Google for awhile.
Someone also mentioned in this thread that people started complaining about big brands being pushed to the top with Florida...
Well they're right. That was the START of what is happening now, this is the next step and it's going to continue.
As a small business owner you have to look for the next thing. It's not a fair competition. Big brands will always be there to push you out, and to survive you have to be ahead of them, ready to move on to the next thing when they take your current thing away from you. It's awful, I don't like it, it's anti-competition and frankly un-American. But that's the reality we live in. It has been that way for at least a decade.
In some cases, there's just no way to get out ahead of the big brands.
One example I look at is podcasts. Look at a list of the most popular podcasts. All of the top 25 - 50 are big brands. The most popular, non-big brand podcast in the world doesn't even enter into the discussion. Podcasts have been completely taken over by big brands. Entirely. No one else has a chance and frankly, I think unless you're backed by a big brand, you'd be a fool to invest money in a podcast right now.