tedster - 5:56 pm on Jul 14, 2011 (gmt 0)

even a top brand, who hires the top experts in the world, even these people have inherent limitations in their system. And these limitations are exploitable.

Absolutely. Top brands often have systems (people systems and data systems) that are so convoluted that SEO for them involves consulting for corporate change. And corporate change is a very slow thing - an anchor the entrepreneurial businessperson doesn't have around their neck.

it starts with the business model

Yes, yes yes! ... and SEO is not a business model. In a post-Panda world, that should be getting crystal clear.