wheel - 4:43 pm on Jul 14, 2011 (gmt 0)
My comments weren't meant to be disrespectful towards tedster BTW. I was intending to show that even a top brand, who hires the top experts in the world, even these people have inherent limitations in their system. And these limitations are exploitable.
Maybe Google's measuring direct traffic, I've no idea. I don't lose any sleep over it. If I keep marketing my stuff online, I'll get that direct traffic anyway. In fact, it's likely that of the independents in my niche that I do get type in traffic - my competitors and others in my industry I know watch what I do. In any event, it's not something I can change and I'm sure it can easily be overcome. In fact I know it can be - again, little old me ranks amongst large brand names, so it's doable by anyone. So it's not an excuse for not ranking in my books.
here's an example. People talk about budgets of $10K per month. Now, I don't spend even a fraction of that a year on direct SEO. I don't think I could spend 10K a month without wasting money.
So the brands are spending 10K on SEO. You've got a budget just north of $0. So you have to build links for free.
Remember what types of links Google likes best? Free one. so, advantage you. The $10K budget is a huge limitation, because the mindset is that they need to spend the $10K and they will naturally look for the most effective way to spend that $10K BUT they will naturally exclude opportunities that require a lot of work but cost little.