wheel - 8:26 pm on Jul 13, 2011 (gmt 0)
It's just as easy for a small business to compete online as it's ever been. Possibly even easier.
Small businesses have advantages that large companies don't have, large companies have weaknesses. Wringing our hands and saying 'we're too small' isn't an advantage.
Nobody at a large company with a 9-5 job is going to network with every player in the industry, call them all every six months and maybe beg for some links. A small player? They can do that if they want to. Or not.
Nobody at a large company is going to spend 2 weeks doing absolutely mindnumbing labor just to get a 1/2 dozen super quality links. If the companies large enough, they probably couldn't even initiate a task like that even if they wanted to. A small company? The owner can do that in the evenings if they want to.
Large companies move heavier than small companies - but small companies move faster.
All sorts of advantages - but they're only advantages if you take advantage of them. I like the fact that I'm a bit player and not a brand.