I'm now seeing repeated examples of major websites that are market leaders for their products, with pages crammed with information, outranked by 'bigger brands' who actually act as affiliates for that same market leader, and who have just a single page of 200-ish word plain vanilla information about the product.
I am finding it more and more difficult, if not virtually impossible, to find information about many products I am interested in because content sites have disappeared and the 'big brands' have taken over, even in small specialist niches.
I well remember the small shops being pushed out of the crowded High Street by the big chains, in the same way. Many of those High Streets here in the UK are now full of shuttered up stores as the shoppers have gone elsewhere, bored by the sameness of it all and the big chains are going broke with monotonous regularity. Is Google taking the Internet down the same path?