Harry - 7:46 pm on Jul 24, 2011 (gmt 0)
@graeme_p there is no magic to making sure that users find your app. It's good old marketing all over. However, when you market an app, you are speaking to a captive audience that wants to listen in because they use apps. Your message will be lost on everybody that doesn't use smartphones. Unless, they are thinking of getting a smartphone soon, they are useless.
If you only replace Google with the appstore to get users, then you aren't doing your work properly. You need to diversity your marketing and approach users outside of the built it and they'll come model. You must approach potential users outside of the Web, the same way you would if you were selling any other product.
People who see apps as junior versions of full Websites don't get it. You need something compelling for the app to resonate with users, something they can't find on your site. People don't use apps the same way they use websites. I'm tired of seeing people compare the two and say that apps are stop gap measures.
They are not. Apps are they're own things and although they can emerge as an extension of a Website, they should not be treated as inferior products, scaled down or junior versions of the real thing. Mobile users have definite needs for apps, and they use them in a specific context which is different from Websites.
All I know is that the situation for my Web properties would be far worse following Panda, if I didn't have my apps pulling in new users and existing ones everyday.
Here's a hint, social networks have changed the way people use Websites. You can either bang your head against a wall, trying to outsmart Google Search for the benefit of a reduced audience that's shrinking because of social networks and mega brands, or you can position yourself, and your properties in a place where competition from the little guys is still possible and where users are captive and by default, want to hear what you have to say/sell.