bw100 - 3:11 pm on Jul 10, 2011 (gmt 0)
If his list of articles for the NYT is any indication, his journalistic style sits well with the Times' readers and the Times' editorial staff.
his name rang a bell with me, too.
you might also remember him for a similarly-themed Google-related piece he wrote about florists and mother's day flowers in May 2011
or the one about JC Penney's ranking in search results in February 2011