Planet13 - 7:19 pm on Jul 8, 2011 (gmt 0)
Should I Get Rid Of My "Best" Page?
I have an article on my ecommerce site that gets about 400 visitors a month, which is pretty good for my site.
It has the BEST Time On Site (4:46)
It ALSO has the HIGHEST bounce rate (92.39%) and the highest Exit rate (92.09%)
It has a $ Index of $0 (Yup, no one who views that page ends up buying anything on my ecommerce site).
So could that ultra-high bounce rate be biting me in the hind quarters?
Or will the time on site cancel the bounce rate out?
And since I can't seem to get anyone who visits that page to actually BUY anything, should I just start putting adsense on there?
One other thing: This has always been one of the most popular articles on my site (over the last five years or so), despite the fact that it is a DUPLICATE of the original article, which appears on the author's own site (he gave me permission to use it). I am pretty sure that I outrank his page and get more traffic than he does.
Your thoughts / feelings / wild guesses are all appreciated.