It's true - Google does not see themselves as just website search. They see themselves as the organizers of the world's information, whatever it takes to get that job done.
Organic search is what it takes in many areas. But when I think about finding local information, I'm not convinced that conventional website search is the best way to serve user needs. However, the mish-mash that Google currently offers is not very good. They are being badly gamed in local, and it requires a lot of non-scalable human interaction to improve things (that's not their strong suit, by far).