Whitey - 10:53 am on Jul 10, 2011 (gmt 0)
This is where it starts
Absolutely ... a business adoption strategy to fully engage the local directory market online. It was worth multiple billions of $$'s in print form 10-15 years ago across the like of YELP and local newspapers. Many of the participant business were slow to change, but the pressure is now mounting.
In it's fully mature form, e-commerce and local listings have little place in the organic search, because Google will and can provide all the tools with various strategies to attract density through paid search, especially in key verticals.
Organic was the give, to create a market upon which it can take.
Dealing directly with every business on the planet is it's aim. It may take time, but that's where it's aimed. Personally, i don't like enslavement, but in the absence of competition from significant other marketing channels , that's where a lot of folks are headed.