tangor - 4:06 am on Jul 10, 2011 (gmt 0)
The only thing "new" here is the idea that Panda is designed to increase Adwords buys. And that seems way out in left field to me.
If that's not the reason, then Google has no reason to have AdWords... there's proof in the pudding. I don't like "conspiracy theories" any more than the next guy, but I'm not blind that AdWords is an adjunct of Google's business AND that recent changes in the way SERPS are offered seems to indicate the way "out" is dumping dollars into AdWords... That's not a "theory".
Google's back is against the wall as far as profitability growth is concerned. These Panda changes, and perhaps a few other changes we haven't sussed yet are all in line with generating dollar growth for Google. As this new methodology is worked out a large number of websites have been slapped---and there's some truth that those were less than sterling examples of the webmaster art.
But there is NO DOUBT that everything Google does these days is for Google's bottom-line. One should avoid blinders and should also find ways to continue... else become part of the "vanity" internet.