tedster - 3:49 am on Jul 10, 2011 (gmt 0) [edited by: tedster at 4:13 am (utc) on Jul 10, 2011]
There's no doubt that on Local Search, it's harder to get an organic ranking. Actually I think that change has occurred in a couple of very dramatic steps, not subtly. We' had several threads here, pre-Panda, goingon and on about the shifts as they happened.
But the reason I see for the change is that Google needs to serve to local searches much better than they have. And so far, their newer local search approaches are still not so good - in some geographies it's really been a spammer's playground.
But look at the title of this thread - Panda is "all about" local pushing SERPs below the fold? Maybe if a site had a postal code database and they were pushing out auto-generated pages for each location, then maybe they felt a Panda hit. But essentially, this change is not a Panda thing at all.
Here's my promise. If I ever see evidence that Google organic is trying to push people to Adwords, I'll say it, and I'll advise everyone to look hard at their business balance sheets to see how much they can free up for PPC. That's what I already do whenever a business asks for advice about a major re-development, anyway.
[edited by: tedster at 4:13 am (utc) on Jul 10, 2011]