PhilCCMedia - 11:37 am on Jul 8, 2011 (gmt 0)
Just my personal experience with +1, at work i'm happy to +1 anything that I feel safe having my face against. But browsing the internet isn't reserved for work use only of course. I'm happier to 'like' or 'tweet' anything i'm personally interested in as I believe those networks are more about personality.
So to add something to Shatner's post, maybe separating out the +1 and using a different CTA like 'show your network you support this site'. Setting a standard where people can expect to find the +1 in a certain part of a website could help also, not just lined up alongside all the other SM icons.