dazzlindonna - 9:03 pm on Jul 5, 2011 (gmt 0)
Now, in the past, one might not have bothered trying to track via Google Anayltics, the number of these downloads. If one had bothered, one might have found it fairly difficult to do and not straightforward, but definitely possible.
Flash forward to a Post-Panda world. Tracking those downloads would now very possibly matter. If each download is tracked as a page view (which essentially it is, but not in the traditional sense), then suddenly bounce rate goes down, and goals can be set in GA to show conversions.
Now, when Panda sniffs around at all this activity, Panda says, "hey, look, the bounce rate isn't bad at all. users are doing something and not just leaving this page, like we thought before. this site does please its visitors, doesn't it? heck, let's unpandalize this puppy!"
Anyway, I don't know if this premise makes sense or not, but I've just implemented some code that I "hope" will allow GA to start tracking these downloads as page views, and will also show up as goals attained. I am very shaky on whether or not the code I used to make this happen will work or not. Obviously, since I just implemented this today, any downloads won't show up until tomorrow, so I'll let you know if the code I used is working or not. If it does, I'll also be watching to see if perhaps there is any correlation or causation or unpandalization that occurs.
Any thoughts on this?