suggy - 6:46 pm on Jul 5, 2011 (gmt 0)
@tedster -- precisely
I am big enough to admit that we just aren't good enough. If the loss of speculative traffic from Google can so harm my business and livelihood then, frankly, I know we wasted a lot of free traffic over the years.
Pre-panda, everything was fine, because there was always another buyer courtesy of google. But, we didn't do enough to captivate them, ensnare them, turn them into fans.
That's not to say we were rubbish -- our feedback and reviews suggests precisely the opposite -- but, when all is said and done, we were just another X retailer. Like a shop trading off a great location, until the passing footfall stops using our street.
The fact is, over the past 7 years we've spent far more time trying to satisfy google than do great things with the site or our offering for our customers. The result is that now we are buried, few people seek us out. That is the harsh reality and I am now absolutely determined to redress that issue, by being truly remarkable.
I presided over a business failure a few years back. And, the major cause of failure was denial. You can only deceive yourself up to the point where it all comes crashing down around your ears. It's really much better to be your own worst critic!