netmeg - 3:20 pm on Jul 5, 2011 (gmt 0)

It ain't about SEO. It ain't about search. It ain't even about Google.

It's about YOU. It's about your business model. Even if your site isn't a business, it's still about your business model (i.e. what you're about, what you're offering, what you hope to achieve, what makes you different).

Until you can wrap your mind around that, you're just gonna spin your wheels.