walkman - 8:40 am on Jul 5, 2011 (gmt 0)

It’s like being a market trader set up next to Walmart. Not a lot of point staying there- you will never get any business.

Especially now that Google is consolidating. Many, many sites will eventually die as Google is cutting more and more traffic to give it to the top brands. Famine or feast means feast for 10-30 sites and death for many others. Google is even changing titles and guessing what you wanted to write on the site and what the user wanted to search.

Its not just about targeting keywords any-more, its targeting keywords and being able to satisfy the searcher who arrives by the keyword in question too. If your site puts smiles on your users faces, you can be pretty damn sure you're going to be heading up the rankings and staying there.

Maybe one day. Until then let's not get carried away :)