KJBweb - 8:19 am on Jul 5, 2011 (gmt 0)
Hm, I can see what you're getting at though I think its more of a re-aligning back to Google's initial goals; the user experience.
Its not just about targeting keywords any-more, its targeting keywords and being able to satisfy the searcher who arrives by the keyword in question too.
If your site puts smiles on your users faces, you can be pretty damn sure you're going to be heading up the rankings and staying there.
Because it makes Google look good, it makes the advertisers paying in AdWords happy that they truly are reaching their target demographic and in turn you're rewarded with traffic and/or advertising revenue (depending on model).
So if your sites traffic has dropped, adjust your compass a little and focus solely on satisfying your "customers"; you wouldn't stick around or go back to a sh*t restaurant (the website), and the "Good Pub Guide" (Google) sure wouldn't send customers your way for fear of tarnishing their rep also.