Sgt_Kickaxe - 8:33 am on Jul 5, 2011 (gmt 0)
I think you are too concerned with what Google "likes" when sometimes you have to be concerned with what the Visitor likes.
I'm reverse concerned if you will because it's working for him. I want my visitors to know exactly what they are about to see before they visit which is why I picked my titles and I'm sorry but my competitor does not show 'every' of anything :)
I'm really leaning towards a one-two punch right now. An entire second set of related pages, each with an expanded title, all interlinked with the original should produce Google 'double' results with the 'more from this site' link.
Exact match title + enticing title should be enough to put a hurting on the tactic, and take up a little more page one real estate.
The hard part is going to be finding the 'more' to offer on these pages and then setting up the internal link structure to keep them from cannibalizing the first pages entirely or not showing up at all... and not diluting the strength of the original.
hmm, another option - buy him out! :)