Sgt_Kickaxe - 10:17 am on Jul 4, 2011 (gmt 0)

A section of my site offers widgets for sale, with the word widgets replaced by the product name of course, and I rank very well for these pages which visitors appreciate by leaving lots of comments etc.

A competitor of mine also has these widgets for sale and our titles were virtually identical for the longest time in this section of our respective sites. My site, being older and slightly more popular, always ranked just ahead of his/hers and in some cases his pages were not returned in the top 10 at all, possibly since we had the same titles, I can't be sure.

The change: He/She added the word 'every' in front of all of their titles. The result is 'every widget for sale'. Although this hasn't shaken up our rankings, or even the order in which we rank, it has impacted my CTR a little.

A user is apparently more likely to click on 'Every Widget For Sale' over just 'Widget For Sale' and on the pages he/she didn't rank before we are both represented. Apparently if your titles are duplicate to other sites pages there is a chance you don't outrank them which can remove you from page 1 in serps completely, regardless of actual rank, but that's another subject.

How would I begin to fight back for my CTR against 'Every' ?