if traffic now goes elsewhere, there must be some winners in this game. Cause U all are very smart, someone should have had the idea of making a brand new ( crappy, grey hat, silly or ugly ) site? Just to proof some of the thesis. Did someone something like that and what is/was the result?
My thesis goes somewhere to the point, that if the page is to perfect ( almost perfect HTML, CSS, small-fast loading files ) that would be a sign an SEO is onboard, witch now is something goomazon is defending, except u are amazon or a brand.