onepointone - 8:16 am on Jul 19, 2011 (gmt 0)
If you have a good product, the solution seems to be having a good page on the likes of wikipedia and amazon, that would serve as a doorway to your medium/smallish site.
Yeah, I see the web's "middle class" disappearing. Either you are an elephant or an ant.
The 'ants' will need to get smart at getting their message out on 3rd party websites. Twitter, facebook, youtube, all the free blogging websites.
More for the direct traffic, less to promote their sinking ant sites.