---- Googler Susan Moskwa discusses alternative metrics to PageRank
freejung - 7:23 pm on Jul 1, 2011 (gmt 0)
There are other metrics other than PR for measuring success.
In my day job I run a B2B marketing website. Frankly, I find the tone of the post a little insulting. I, and everyone else I know in the online marketing space, have been tracking the metrics she suggests, plus many others, for quite some time now. I'm not sure who she thinks is tracking their PR but not their conversion rate, but they're probably not that serious anyway.
Edit to add:
OK, I just noticed that at the top of the post it says webmaster level: beginner.
So it was unreasonable to feel insulted. But this really is totally basic stuff, anyone who hangs out here much has figured it out long since, it's not really worth writing home about.
All the article is really saying is that TBPR is outdated and inaccurate, and instead you should be focused on your business metrics. That's not news.
This article does not have anything to do with the question of the degree to which the original PR metric is still used in the core algo, nor with anything having to do with Google using social signals or bounce rates to determine ranking or anything like that. All it means is stop looking at the green bar and pay attention to your business. We already knew that.