martinibuster - 6:20 pm on Jul 1, 2011 (gmt 0)

The blog post is not about the end of PageRank use by Google or that the algo has changed. The blog post is not an official statement about the algo. It is a minor post reminding webmasters that toolbar pr is a useless metric for measuring how well your site is doing and suggests better metrics to use.

This is not a post about a change in the algo. It is a post telling SEOs what metrics they should be using to measure the success of their sites. It's a post about analytics. The core of her post is this:

Take a look at metrics that correspond directly to meaningful gains for your website or business, rather than just focusing on ranking signals...

Ironically, the title of this WebmasterWorld discussion betrays how badly SEOs need this message if they're still glancing at the toolbar. Toolbar PR is NOT a valid metric for what webmasters do. Period.

So why hasn’t as much ink been spilled over relevance as has been over PageRank?... it’s easy to graph your PageRank over time and present it to your CEO in five minutes; not so with relevance. ...but just because something is easy to track doesn’t mean it accurately represents what’s going on on your website.

[edited by: martinibuster at 6:42 pm (utc) on Jul 1, 2011]

[edited by: goodroi at 7:07 pm (utc) on Jul 1, 2011]