suggy - 10:43 pm on Jul 1, 2011 (gmt 0)
Hi Tedster, but the key issue is that it's related to what's being searched. Hence no universal formula or solution.
We used to rank well with long content in a sea of superficial commerce sites. They just couldn't be bothered to write more; we did because it 'worked'. Not since Panda. And, rewriting twice as long and even more 'useful' sunk those pages further.
I just don't think google wants to show what appear to be articles anymore for these big 'buy' searches. The SERPS where our long content pages lost out certainly back that up.