Swanson - 10:47 pm on Jun 30, 2011 (gmt 0)
I was looking at the new Google results page design and layout and after looking at the new font, layout with URL below the title etc. one big thing struck me.
Has anyone noticed that Google is not using auto generated snippets for the website description - instead they are using the meta description tag if there is one.
That is a huge change - it's going back to the old days.
It is a massive opportunity if this holds and is not just a test. It seems that they show the first 150 characters of the meta description tag (if present) - if not they use the existing snippet generated, and if the tag is bigger than 150 chars they use the "..." at the end.
I mean, wow! If you optimise your meta description tag within the 150 chars it looks great and really gives you a chance for higher click throughs.
I wonder if they are thinking it is better to give back power to the website to determine what the "sales pitch" is about the site and that it looks much more natural to have a concise sentence written by the website owner rather than the unnatural snippet with bits of highlighted content and multiple "..." that we are used to.
Maybe they have worked out it gives a better decision for the user (fitting with the new user engagement and Panda algo) or maybe they are testing it.
Can anyone else see this?