Hey Gorgy, I sent you the URL. Here is what I have to say about that site.
sorry i was busy in other stuff :)
This is an interesting and a real useful site but th point is you are still using title tag with keywords, H1 with keyword, H2 with keyword, keyword in url & you are also using related articles for internal linking. There is load of content on the website and you probably wrote this content after researching what people are looking for, what they re searching for.
when you are writing for obtaining links from other sites, you are actually doing SEO :)
The point, WHAT PEOPLE ARE SEARCHING FOR, is the beginning of SEO.
I am not rand fishkin or danny Sullivan but sorry to say we have actually made a simple thing into a complex thing by using theoretical hypothesis, when we all know that by just sticking to basic SEO like structure and content and you will eventually get ranking.
There is no White hat or ethical seo, SEO is nothing but exploitation of a system. Google Algo is a system and we game it, exploit it by different approaches. So the question of white hat or ethical just not seems right.
Anyway sorry for the rambling but to me anyone who can get top ranking is a better seo than the one having hundred books on X number of strategies on data correlation and rankings :P