Sgt_Kickaxe - 1:18 am on Jul 2, 2011 (gmt 0)

Ahh the eb and flow. Today...

keyword-keyword-vegas-keyword-easy.com = bad.
keyword.com = <> likely receiving unfair ranking treatment already.
keyword-nonkeyword.com = good
personal-name = excellent
hoobleydumpkins type of made up domain name = the best

But who knows about 10 years from now. It seems that whatever the 'main' webmaster population does becomes a baseline and those on the fringes get promoted unfairly or judged harshly.

Go with an exact match domain name or something entirely made up and you'll receive the biggest reward, along with the biggest risk, and you can enjoy the flow. If you instead aim for the mainstream domain name you have less risk but will receive less fringe benefits as well.