almighty_monkey - 4:53 pm on Jul 8, 2011 (gmt 0)
To shoulder shrug about Panda is a bit puzzling at least to my mind
I don't think anyones advocating 'shoulder shrugging'. But, talking about how Panda 'makes us feel' does nothing to educate anyone. The members of this forum have a wide skill and data set, from SMEs and one-man-bands in uncompetitive verticles to agency guys like me dealing with brands to internal SEO guys who are crawling intently over one large sites data.
As an agency guy, I can't get the perspective of a one-man band and learn the lessons he or she is learning without places like this. Similary, they can't make the observations I can about branded traffic searches. We all contribute our anecdotal evidence, we compare and discuss, we all learn something from the experience. That is how we figure out exactly what Panda 'is' and that is how we learn to optimise for it.
Ultimately, this is what SEO is, was, and always will be. There is no one element of SEO that can't be done better by a combination of PR people, Techies and copywriters. The reason people like me have the jobs we do is because someone needs to constantly keep on top of the daily developments. Think about that for a second - without Goog constantly trying to screw us over, we'd actually become completely redundant. You bit my head off for noting this in the other thread, but I tell multinational coroprations this all the time - Google is not. A. Steady. Source. Of. Traffic. Get as many cheap sales out of it as you can, sure. But don't rely on it.
i would like to add, that the harder i try to get rid of Google the more it rewards me with even more free traffic,so even though my free traffic from Google is now percentage wise considerably lower than five years ago the total number has gone up, in a way the more i try to get rid of Google the more it rewards me, go figure... ( i know i could just no index everythign but why ignore the free traffic but rather do something with it)...
See, anecdotes like this are useful. There's a reason this has happened. You can see from this that Google is actively trying to penalise what it see's as 'overoptimisation'. Where that line is - that's what we should be discussing