graeme_p - 8:44 am on Jun 30, 2011 (gmt 0)
It's one thing to make Google look stupid. It's a whole nother thing to announce far and wide that your business model is going to be making Google look stupid.
Unless you are announcing it far and wide in order to get your IPO or sale done before Google works out what to do about you.
The chairman of Demand Media previously sold MySpace to Murdoch and iMall to Excite@home. I would say he is very, very smart.