engine - 1:46 pm on Jun 28, 2011 (gmt 0)
NYT: 'Google's War on Nonsense' [opinionator.blogs.nytimes.com]
For big media companies, the Panda formula is now as precious and coveted as any pink diamond or nuclear microchip in a Hollywood thriller. Content farmers will need to beat it if they want to keep up business as usual. And many media companies — old and new — are betting on ad revenue, and ad revenue comes with eyeballs, and eyeballs come from being in Google’s good graces. The secret code that puts a site on top of Google’s search results, or casts it to the bottom, is invaluable.