limoshawn - 2:36 pm on Jun 28, 2011 (gmt 0)
visitor interaction will be the future of "sustained" search rankings. It's track-able and not as easily gamed.
sites will be categorized, basically informational or transactional (ecom).
1. informational site visitor interaction.
a. visitor stays on site (site is destination type, good match for query)
b. visitor returns to search results and selects different result (site is ok, maybe not the best match for query)
c. visitor continues on to another site via link (site type is doorway, likely that the next site visited via link is best match for query)
2. transactional site visitor interaction measurement:
a. conversion rate
b. there is no b, don't want to tell google your conversion rate they will happily introduce you to adwords.
this is of course overly simplified but I can picture something to this effect on a whiteboard somewhere.