Shaddows - 2:18 pm on Jun 23, 2011 (gmt 0) [edited by: Shaddows at 2:43 pm (utc) on Jun 23, 2011]
Not to get sidetracked (apologies, I started it and am continuing it), but G engineers are very specifically NOT hurting DMD. They are working on an algo, with no express intent to harm or promote any given web property.
They merely seek to return the results that give peak aggregate utility (trying to strip away the subjective connotations of "best") to their users.
As always, itís the algo that did it.
Philosophically, itís a bit like the death by automated drone argument.
Say you're an innocent civilian, attending a wedding, and you get killed by an automated drone (non-existent at this point), who had identified you as a hostile. Who killed you?
The person designing the drone?
The person designing the rules of engagement?
The person who launched the drone?
The person who wrote the "identifying" software?
If Google reduce their traffic to DMD properties, was it...
Mr Panda, with his machine-learning techniques?
The human testers, who created seed-sets?
The engineers who selected the criteria to apply to Mr Panda's heuristic?
The engineers designing the SERP user satisfaction system?
[edited by: Shaddows at 2:43 pm (utc) on Jun 23, 2011]