Sgt_Kickaxe - 4:43 am on Jun 18, 2011 (gmt 0)
Yes, indeed. The art of semantic indexing is trumping text match, more and more.
Absolutely, I'm seeing it right now. As for descriptions I've left old content alone but I'm saving some writing time by allowing my site to repeat the title as description. I used to provide keywords too but I've removed those completely on my personal blog and nothing negative happened. It saves me some time honestly, and makes it more fun to write again.
You know what I'd like to see? 100% of my time spent writing and 0% spent on doing things to please a search engine. Now that would be something!
I think we're very near the title tag being as useful as the keyword tag, at least with Google. It's being treated as a suggestion only, especially if it's product based and not opinion based.
- Big Red Widgets = out.
- I just ate the most amazing big red widget at such and such = in.
From Google's point of view the title is probably something like "big red widgets, great, what do YOU say about them that 100 other sites don't? Nothing? Going with just big red widgets as a title? Ok, no rank for you, next!". I'm sure it's not that simple but hey.
If titles are less meaningful anchor text can't be too far behind, nor can anything else we write besides the content and the site subject.