Sgt_Kickaxe - 2:02 am on Jun 17, 2011 (gmt 0)
I noticed, on a competitors site, that Google is changing the title of some of his category pages depending on my search query. It looks like Google is choosing the title to match articles within. My search was a "site:example.com/category keyword" search.
In looking more closely the site uses movable type as a CMS and the default category title is simply the index page title repeated. He has no unique category titles. Talk about turning a negative into a positive, now his category pages have unlimited titles based on keyword searched for.
I backed out and searched for the google-given titles and sure enough the categories are top 10 for almost every search. Don't give a unique title = get a lot of titles as a gift ?