AlyssaS - 2:58 pm on Jul 11, 2011 (gmt 0)
Who would have thought either that rumours (as that’s all they really can be without a top level snitch in Google) that the aforementioned was going to use the Facebook “like” as a factor in its algorithm would ever in ones wildest dreams see major companies advertising on TV and offering incentives for customers to “like us on Facebook” and none of us should be surprised at some of the ingenuity employed to thwart Google’s plans or manipulate rankings.
Yes, but don't forget G's ability to manipulate the gullible.
You are right - lots of businesses are going ballistic on Facebook in the hopes it will help them. And so are all the spammers.
And maybe that's what G wants. Maybe they thought "lets send all those spammers to Facebook, it'll keep 'em busy and let Facebook deal with them for a change".
I think Facebook helps with social proof, and it's a nice way to allow your customers to interact with you, but am not at all sure that it helps with rankings.