Mr_Gibbs - 2:38 pm on Jul 11, 2011 (gmt 0)
I wonder if I may “come in on the side” here and add a thought I have had for some time? As the MD of an SEO company I have for a long time thought that whilst hugely effective in the medium term, Google’s efforts are so often thwarted by “mans” ingenuity, which inevitably levels the playing field again after a while. Link farms are one such example which I bet Google never saw coming.
Who would have thought either that rumours (as that’s all they really can be without a top level snitch in Google) that the aforementioned was going to use the Facebook “like” as a factor in its algorithm would ever in ones wildest dreams see major companies advertising on TV and offering incentives for customers to “like us on Facebook” and none of us should be surprised at some of the ingenuity employed to thwart Google’s plans or manipulate rankings.
Now I have to admit that I can’t imagine what will be next, but mark my words as people get inventive and truly savvy about the creation of inbound links and Google realises that inbound links are not as effective as was originally intended or expected as a ranking factor, there will be some new ranking factor that we’ll all have to get our mind around – how about, err... content relevance! – Until that time... tired of worrying about it, I’m off for a coffee!