tedster - 3:44 am on Jun 21, 2011 (gmt 0)

WebProNews published an article about Instant Pages - with some official comment from a Google engineer.

Analytics and advertising solutions will have to be updated to take account of prerendering via the page visibility API. In most cases the end site owner shouldn’t have to make any modifications to his page; the 3rd party will simply make a minor change to the javascript that is pulled into publishers’ pages. You should check with your analytics or advertising providers to check if their scripts are prerendering-aware. Google on How Instant Pages Affect Analytics [webpronews.com]

CPM advertising services better be all over this or the burn-through rate for advertiser money could get scary!