mhansen - 4:09 pm on Jun 15, 2011 (gmt 0)
Just another cost of being listed in Google... You can pre-read the webmaster guideline coming to address this soon.
* Our users and valued customers expect their content to be served in less than 2 seconds. In order to faciliate this, we require webmasters to allow pre-fetch in their robots.txt or htaccess. Webmasters who choose to block the prefetching of their websites may find that we no longer send them our visitors.
Truthfully, as long as they don't start counting the fetch as a live visitor and screwing up my own analytics, I doubt its going to be anything but helpful. Who doesn't want their results to load quicker?
This is all just another step to mobilizing the world and getting everything to load faster on the mobile web. Smart phones, tablets, etc etc not tied into the fat pipe.
The next step will be like those Youtube ads that show before every page loads...
- User clicks on SERP result
- 5 Second ad displays, with option to skip it
- Website displays.
Oops... I already closed the /sarc tag... sorry.