anand84 - 11:48 am on Jun 15, 2011 (gmt 0)

Ok - this is great.. sounds like GA has been considered.. but what about other analytics programmes?

Makes me wonder if Instant Pages could actually get Google one another antitrust lawsuits. The pre-loading of first results can actually mess up not only web analytics results, but can also potentially damage revenues made from Adsense alternatives since these networks could be seeing many more impressions with more or less similar clicks (If other ad networks had a Smartpricing-like system in place, the publishers could stand to lose a lot of money thereby pushing them to choose Adsense over these rival ad networks).

Effectively, while Google says they will keep their analytics and Adsense metrics accurate, the same cannot be expected of other rival products. Definitely a candidate for antitrust.

Probably, Google should let webmasters decide whether or not they would like their pages to be 'instantized'. I would so readily take the offer.