shazam - 3:12 am on Jun 18, 2011 (gmt 0)
It appears that many have been drinking the cool-aid and believe google's brainwashing. While they (g) might like to think they can differentiate between webmaster driven link campaigns and malicious competitor funded/implemented campaigns it's simply not true.
Negative seo is unfortunately much easier these days. The more g tries to tighten the screws on link builders and off site optimization, the more power they are giving the morally bankrupt among us.
Since panda, there's been many niches dominated by tiny sites with hardly any incoming links. That is, until they are blasted away. A site which never bothered to build links for many years is NOT going to all of a sudden start blasting away once they reach #1 spot. Yet g see's this as a great opportunity to destroy another business while helping the evil competitors.
Scraper sites, negative seo, and unhelpful serps seems to be what g now values. Tons of great content, user interaction, and helpful content now gets penalized.
It Makes sense though, the real businessman that builds a quality site and service is MUCH MORE likely to spend on adwords than the average scraper/script black hat kiddy. Penalize the good sites and they will be forced to spend more money on adwords, while putting these quality sites at the top of the serps will make g less money.
Drink the cool-aid and remember the main theme: "paying for serps is wrong, UNLESS you are paying google directly."
Another fine example of Evil.