Pass_the_Dutchie - 7:54 pm on Jun 14, 2011 (gmt 0)
Its been like this for quite a while at least on Google.de. We have 80% of our most competitive pages, some of which are 6 years old are rock solid #1 for widgets + country. Pages introduced 2+ years ago on he same site, with a very very very carefull link building campaigns, that should result in outranking the competition are no different or worse than the day the pages were launched.
The quality and potential of these underperforming pages are just as good if not better than some of the #1 ranked pages yet no matter what we do things tend to stagnate or go south. Very few gain any ground.
Question is what to do now?301 to new URL, keep building links in the hope that one day things will improve (some pages 15 months and counting).
On another note, a few sites who are using the most obvious link building, spammy inbounds are cruising.
Bing on the other hand loves what we do. If we had the same rankings on Goog as we do on Bing I would not be positing my observations here ; )
So yes, get some well earnied links to the comp which may result in newer pages getting flagged as spam. Crap links tend to do nothing for anyone.