thirteen - 3:07 am on Jun 13, 2011 (gmt 0)
That's an interesting point. There's a lot of complaints about big brands corporations dominating the top SERPs because Panda algo put them there even if their pages are thin and have no content.
The mom and pop sites that have contents can buy these links and instead of pointing to themselves, they can point them to the big brand corporation to knock them down a couple of rankings.
J.C. Penny had been busted before for buying links and Google penalized them from appearing on the top SERP results.
Instead of J.C. Penny buying links again, people can give them a link buying package as a gift if they felt their sites were unjustly penalized by Panda in favor of big brands.